fellow creative - website background

Fellow Creative. Creative Midwife & Joiner of Dots. Creatively supporting Sustainable enterprise.

Tag Archives: branding

Brand Philosophy : is Nokia a Starfish or a Spider?

Drafted 18/09/09 – Published 24/09/09.
The thoughts/viewpoints expressed are my own.

IF YOU CUT OFF A SPIDERS HEAD, it dies; but if you cut off a starfish’s leg, it grows a new one, and that leg can grow an entirely new starfish.
Quote from Ori Brafman and Rod A. Beckstrom.
Authors of ‘The Starfish and The Spider’.


As some of [...]