Quick Response (QR) Codes are two-dimensional bar codes, invented by Japanese corporation Denso-Wave in 1994. Over recent years QR technology has begun to skew the boundaries between 2d, 3d and ‘Reality’ in terms of audience/user engagement/experience – as the 2008 Ford KA Campaign shows. Over recent months I’ve been inspired by the concept of Augmented [...]
Tag Archives: vector
Bitmap or Vector?
This is a quick attempt to explain an age-old quandary… it’s a question I’ve been asked a thousand times by clients and students, and even some designers who will of course remain nameless… but I’ve never found what I would call a ‘simple and relevant today’ published explanation, not in a book or online. Please [...]
